That’s probably the reason that Toy giant Mattel just announced the creation of the RBD/Rebelde Barbie dolls at the 2007 International Toy Fair. When that many teens want to emulate a character, there’s a lot of potential for marketing.

Their teenage fans model themselves after whichever character most fits their current or would-be self-image. Alfonso (‘Poncho’) is brave Christian is always ready with a quip. The boys, too, have their distinctive type with Christian – currently sporting neon-red hair, although that can change – playing the kid at the edge of what’s hip. Dulce is a redhead with the soul of a rebel while Maite’s brunette good looks offers a kind word and shoulder to cry on. The six main Rebelde characters all have their distinctive look and character. It is arguably the most successful teenage telenovela of all time. It ran from October 2004 to June 2006, offering 440 episodes over 88 weeks. It was reset in Mexico City and the characters were changed to fit the Mexican audience. The telenovela was cloned from an earlier, popular Argentinean telenovela called Rebelde Way. The band was named RBD, an acronym for 'Rebelde' in order to distinguish it from the television program. And in the show, there’s a band formed to rebel against all that elitism. The high school is not your ordinary public school, but an establishment where the wealthy send their children for a great education and even greater contacts. Rebelde (Rebel or Rebellious) is a Mexican, primetime telenovela produced by Televisa that follows a group a teenagers at an elite high school. And with their fans numbering in the millions, all that love translates into superstar status. The millions of fans that see their favorite television high school crew come to life when they perform feel they know them. It has its roots in the popular teenage telenovela Rebelde and its creative spark in the world of clever marketing. It’s easy to think of the group as engaging in a “performance piece” rather than a band creating music. RBD is a pop phenomenon, a sextet consisting of 3 boys and 3 girls.

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